International Business: The New Realities Plus Mymanagementlab with Pearson Etext -- Access Card Package (Inbunden)
avS. Tamer Cavusgil, Gary Knight, John Riesenberger
ISBN: 9780132622738 - UTGIVEN: 2011-05An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-"International Business: The New Realities" is a complete learning system that seamless[...]
International Business (Häftad)
avS. Tamer Cavusgil, Pervez Ghauri
ISBN: 9780273787068 - UTGIVEN: 201303For courses in International Business.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
An innovative teaching and learning system that captures the spirit of International Business.Based on the authorsâ�[...]
Export Marketing Strategy (Pocket)
avShaoming Zou, Daekwon Kim, S. Tamer Cavusgil
ISBN: 9781606490082 - UTGIVEN: 2009-05-18Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local prom[...]
Doing Business In Emerging Markets (Pocket)
avS. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal
ISBN: 9781849201544 - UTGIVEN: 2012-11-09Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets.[...]
